Edge Marketing promotes Ben Svikss to new Operations Director role

Independent agency Edge Marketing has promoted long-serving executive Ben Svikss to the newly created role of Operations Director as it strengthens its operational leadership team to support continued growth.

Svikss, who has been with the agency for 10 years, will oversee the systems, processes and operational frameworks supporting Edge's performance marketing, SEO, web development, creative and video production teams.

The role has been created to improve operational efficiency and support the agency's expanding client base.

New leadership role

Edge Marketing CEO Rohan Dwyer said the appointment reflects the agency's focus on building long-term operational capability.

"Every business reaches a point where future growth depends less on working harder and more on building a business that's designed to perform consistently and evolve with the changing landscape.

"That's what this appointment is about. Ben understands every part of our business and has a unique ability to bring people, process and technology together.

"It's about getting the right people on the bus and making sure they're in the right seats. When that happens, the business performs better, our people do their best work and, most importantly, our clients benefit."

"Ben's appointment is an important step in that journey," he concluded.

Focus on operational delivery

Svikss previously led teams across design, paid media and SEO operations before taking on the new role.

"Having worked across multiple parts of the business over the past 10 years, I've seen firsthand what enables great work and where the biggest opportunities exist to make our teams even more effective," he said.

"My focus is on creating an environment where our specialists can do their best work, collaboration happens naturally, and our clients experience a seamless, consistently high standard of delivery. As EDGE continues to grow, strong operational foundations will be critical to help us scale without compromising the quality or agility our clients value."

The appointment is the first in a series of leadership announcements Edge Marketing said it will make in the coming weeks.